keywords - Search Engine Optimization tips

With millions of web sites on the Internet, it's understandable that sites owned by the vast majority of us don't make it anywhere near the top of the heap on search engines such as Google™. While getting on Page One of a keyword search is a hard slog for most, it's still important to move our site up in the rankings by ensuring we've chosen and plugged in the most appropriate keywords.

Whether you have created your own web site or have hired a webmaster to do it for you, some tweaking may be needed. In web parlance, this is referred to as SEO, or search engine optimization. It typically involves getting into the site's HTML code, so if this makes you squeamish, you may want to consider passing this task to an SEO specialist.

Regardless of whether or not you do the coding, your involvement as site owner is crucial. Why? Because nobody knows your business better than you. That's important because you need to come up with keywords that best describe what you do, yet differentiate you from the competition. Phrases that use keywords should also be used as keywords. They are the conduit through which people will be able to find you. Here's how they get used on your website:

* Title tag: The Title appears in the top of the browser when someone lands on your site, and tells them what your site is about. It should contain at least some of your most important keywords as close to the beginning of the Title as possible. Reducing the number of words in the Title will increase the "weight" of the keywords - a good thing for search engines.
* Meta Keywords tag: While not as important as it used to be, this is still sometimes used by Google™. The most important keywords should be placed at the beginning of the tag.

* Meta Description tag: Like the Meta Keywords tag, this is not the most important tag on your page, but should contain your best keywords or phrases. This tag contains a concise description of what your site is about, but is not viewable by a browser.
* Beginning of page text: Place the most important keywords/phrases as close to the beginning of the text as possible. If you have a lot of keywords, you may want to be selective, since forcing in too many keywords will make the text unappealing to read. Also, you don't want to make it look like you're keyword-stuffing (frowned upon by search engines) by using words that don't work well together.
* End of page text: Repeat the same important keywords again in the last 50 characters of your page text. Again, use only enough keywords to make the text read well.
* ALT tags: These are the little "flyouts" that appear when you hover the mouse over a graphic or link. Increase your searchability by using them, and incorporating keywords within them.

Some points about keywords:

* Avoid using keywords that most of your competition uses. What words or phrases describe precisely what you do, are somewhat unique but are still likely to be used by someone in a search engine? Don't make them too obscure, however.
* Remember that you can use keywords in a graphic, but they won't help searchability one bit. Search engines can't read graphics. This is where ALT tags will help.
* Bold and/or underline keywords within your text. Search engines pay more attention to words highlighted in this way.
* Use top level headings in your text, and use keyword in the headings.

One free tool that I have found handy is Web CEO (webceo.com). Not only will it help you with all aspects of SEO, it is good for checking the frequency with which the keywords you are contemplating using are searched on a daily basis, what alternate words you might consider, and which competitive sites are using those words.

Choice of keywords and proper use in a web site are the most important actions you can take in search optimization. Of course, there are other things you can do as well. I'll be covering those in future articles.

Gordon Wood is an engineer, writer and stock photographer in London, Canada. His main activity is technical writing, which he conducts through his company, Task Partner http://taskpartner.ca. He has served in various industries, including microelectronics, anti-submarine warfare equipment development, heavy equipment manufacturing, medical imaging systems, digital projection systems and contract electronic manufacturing. Gordon's photographic work can also be viewed at http://realworldphoto.com

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website search engine optimization

PPC Web Spy,is a freeware software or what we call tools to check the keywords are using to the advertiser. This optimization(PPC Web Spy) can install at mozilla firefox or internet explorer.With keyword optimization tools(PPC Web Spy) we know what the keyword advertiser was using so with this SEO tools(PPC Web Spy-freeware) we will be able to analyze the 10 keywords that any Adwords advertiser is currently bidding .Good Luck

Seo Tips - Keywords

Seo (search engine optimization) tips for keywords is one of the starting points for good search engine optimization.
Seo keywords is one of the very first things that you will do when you begin to optimize your web site for high natural search engine rankings. Although it is foundational, meaning that you practically have to do it, it keywords for seo is a very small portion of the work that needs to be done for good seo. It is one of the least impactful components of seo.
So how do you create a strong seo keywords foundation? Here are some tips for seo keyword optimization:

1) Use a keyword tool (the free versions are all you need to get all the information you need) and find keywords that get at least 1000 searches per month, and that have less than 5000 competing web sites (results) in the search engine results.

2) Create individual web pages for each keyword you wish to optimize for. Put the keyword in the title, keyword tag, description tag, a header tag, and several times in the content of the web page.
Once you have your seo keyword foundation, here are some tips to gain further search engine rankings:

1) Write articles around your keyword themes, put text anchor links into your articles, linking to the web page that is optimized for the respective keyword around which your article is written, and submit these articles to each of the top 100 article directories online.

2) Submit your web page url to each of the top 100 web directories online.
Within a short period of time, your optimized web page should be appearing in the top ten results in most of the major search engine rankings for the respective seo tips keywords
you have been using.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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