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An experienced SEO (Search Engine Optimiser) can take one look at a website and help with speeding up your loading times. There are many aspects to consider within the page speed, and there are some fantastic free tools out there to help along the way, including Google's own page speed tool. However, this isn't the be all and end all, and a quick checklist through making your site easier to crawl and rank can go a long way in helping your site as a whole.
First of all, it's important to have a flat navigation, which basically means not having to click too far away from your home page to find different products or information. It's often said that any page on your site should never be more than three clicks away from your home page. This is not directly related to loading times, but if a search bot has to crawl more links which go to deeper links, this can affect the time a bot spends on your page, so is in effect slowing the process. The size of pages should not too long and should not have not too many "folds", that is that users shouldn't have to continually scroll down a page to find the relevant information.
If at all possible, you should consider compressing many elements of your site, if not the entire site. Using gzip compression - a universally accepted form of compressing a webpage - can help enormously, as can lengthening the time for images to be cached or stored on a user's computer. Images and video are generally the items of a page which take the longest to download, as well as flash animations and the like. If your site can do without flash or other fancy animations, then stick to static images, which are easier for a search engine to compute, and more importantly, take less time for your website visitor to see.
Another important issue is to ensure you have clean code. Eliminate CSS and HTML tags which are broken from design or bad use. Think about any Javascript on the site which can be substituted for easier navigation. Also, even rearranging certain page elements and testing with split testing, for example, can help to fine tune your site's speed and improve the user experience. Don't forget to carry out these tasks site-wide, and not only on your home page, as your website will likely have many points of entry and you don't want to give users any excuse to go elsewhere.
James writes for Barcelona SEO and his company also offers Barcelona AdWords Management and training.
Article Source: http://EzineArticles.com/?expert=James_Meneses
