Tuesday, October 27, 2009

Bing SEO - How to Optimize Your Website For Bing

SEO clues
A few months ago, Microsoft launched their new search engine: Bing. Since it's launch, there are many discussions and debates about whether Bing will overtake Yahoo and Google. Although it is still very early to talk about Bing disposing the big 2, the future seems good after several good reviews about Bing.
It does not matter whether Bing is going to be the new number 1 or number 2. The fact is, Bing is definitely going to capture a bigger market share compared to its predecessor MSN Live. So it is important that you know how to optimize your website for Bing. Now, let me share with you a few tips to get your website to rank high on Bing.
1. Name your HTML pages properly. If a page is talking about cleaning services, you should name your file as "cleaning-services.html", using hyphen to separate each word. Using important keywords to name your files will definitely help in Bing optimization.
2. Make sure the title is relevant to the content of the page. Title tag optimization is very important when it comes to Bing optimization. Place important keywords at the start of the Title and make sure that the keywords you use are relevant to the content of the page.
3. Register your domain name early and don't change it unnecessarily. The age of a domain plays a part when it comes to SEO. Bing tends to like older domain names. So you choose the right domain name from the beginning so that you don't need to change it after a year.
4. Add more content to your website. Search engines love content, especially Google and Bing. So if you have articles, post them onto your websites. If not, add a blog to your site and update it regularly.
5. Keep your URL simple and static. URLs that change frequently are difficult to index. So make your URL static and keep it as simple as possible. Remember to place keywords in your URL.
6. Build links. Link building is an important process of SEO. If you want to rank high on Bing, get other sites to link back to your website. Bing will see your site as popular and reward you with high rankings.
7. Rank well on Google. If your site ranks well on Google, most probably you will rank well on Bing.
So start optimizing your website for Bing today and get more traffic to your website.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO service.
Speak to our SEO consultant at OOm Singapore now.
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Search Engine Optimization Important to Create Effective Meta Tags to Improve SEO Page Rank

Search Engine Optimization - It is Important to Create Effective Meta Tags to Improve SE Page Rank-search engine optimization clues
Did you know that millions of prospective customers access the internet daily? Would you like to attract them to your website and increase your client base? If yes, then ensure that customers can easily find your website on search engines when they search for your business-related terms. You need to improve your search engine rankings so that your website shows on the first few pages of search results. Search engine optimization (SEO) helps you achieve this task and greatly improve the chances of your website success.
One of the best ways of improving website rankings is the use of effective meta tags. The right tags instantly make your website search engine friendly.
Meta Tags
Meta tags provide a description of your web pages to web browsers. Search engines use them to identify pages matching customer search requests for keywords. The three main kinds of meta tags are meta titles, meta keywords, and meta descriptions. Provide your company name and important information, specific keywords and specific information about page content in your meta tags for maximum impact.
Meta Keywords
Meta tags contain a continuous comma separated list of targeted search phrases. Search for the right keywords to include in your meta tags. Consider both popularity of keywords and competition before making your decision. Substitute already crowded generic terms like 'jeans' with specific phrases like 'blue denim boot-cut jeans' to achieve excellent results without spending a fortune.
Meta Titles
Meta titles are the clickable links you see on search results pages. They provide another great way of getting web browsers and search engines to notice your website. Use clear, concise and unambiguous titles for best results. In addition to being interesting, your meta titles should inform customers about the content on your web page and assure them that it contains the information customers are looking for. Though witty titles appeal to some, most customers and search engines prefer simplicity and clarity in meta titles. Additionally, place most relevant keywords in the beginning of the title and make sure it is not more than 94 characters in length including spaces.
Meta Descriptions
The purpose of meta descriptions is to provide that information which does not fit into the meta title. This should include a summary of the webpage, containing all relevant keywords and related content and provide all required information about your webpage to users in one short paragraph. Additionally the description should seek to arouse user interest compelling them to visit your website. Meta descriptions should be less than 165 characters in length including spaces.
Using the right meta tags is central to your website success. If you are unsure about which meta tags to use, it is advisable to hire an experienced SEO firm to do the job for you. SEO firms can help you find all the relevant keywords and design the right titles and descriptions for your web pages. This will increase your website visibility and reach turning it into a profitable business venture.
Daljeet Sidhu is Co-founder at TradeSeam Business Network. Connect with customers, suppliers, partners and service providers online and start receiving qualified sales leads to grow your business. Find, Compare Prices and Save on vendors and suppliers for your business needs. Power up your business by leveraging the Tradeseam verified seal to build trust with customers, partners and suppliers and receive more qualified sales leads and business opportunities. Read our search engine optimization services advice. Compare web design search engine optimization quotes.

Google SEO Training Course - Vital Clues From Search History

search engine optimization clues
Any SEO training course claiming to cover the Google search engine that does not recognize the history of search is missing the whole point.

Let us take note of some very relevant and important part of that history. When the Google guys were trooping around trying to sell their superior search engine to leading web names at the time like Excite, Yahoo and the likes, most people did not think that search was important. They saw no value in it. And yet I remember as a user struggling on the Yahoo search engine for hours seeking some simple information.
So what made Google different was simply the fact that it made it much easier to find what you were looking for. This is a profound statement to anybody seeking a Google SEO training course. It means that all you need to do to rank highly in Google search results is offer exactly what your target market is looking for.
I know this sounds corny but it is as I have already said a profound truth. If you offer quality content, others will naturally read it, link to it and come back again and again for more information and what takes over is the viral effect and within no time your site zooms to the top of Google search results.

You see it is said that Google algorithm considers about 500 million variables in ranking sites. You can be sure each of those variables is designed to give the user a better experience. That is how Google has become such a successful company with absolutely no advertising. The juggernaut has just grown from word of mouth.
In other words you do not need any Google SEO training course. All you need to is to do exactly what the Google guys Sergey Brin and Larry Page did that caused their small start-up to grow so phenomenally.
SEO can be extremely simple. Learn how simple from this Google SEO training course tips blog I have created.